AI Search Optimisation (AEO/GEO) - Staying Visible in AI Search
AI Overviews and assistants like ChatGPT and Gemini are changing how people search. Here is a measured, practical guide to AEO and GEO that avoids the hype.
Strategic digital · SEO · SEM
Built for
Control Tower is the coordinating layer above your marketing. We hand-pick specialists for every brief and run SEO, paid media, web and content as one system - quietly, and to a standard higher than you set.
The model
Most agencies sell you their fixed roster. We start with your goal and assemble the right specialists around it - seasoned people from across the industry, chosen to fit the brief and the long-term strategy. Control Tower is the layer that directs them: keeping standards high, the work joined-up, and the whole thing accountable to growth.
What we do
Run separately, channels compete for credit. Run together, they compound. We operate all six as a single coordinated growth system.
Search Engine Optimisation
Earn durable organic visibility through technical excellence, genuinely useful content, and authority that compounds.
Paid Search & Performance
Profitable paid media across search and social - built on clean tracking, tight account structure and relentless optimisation.
Web Design & Build
Fast, accessible, search-ready websites engineered to convert - and to make every other channel work harder.
Social Management
Considered social presence and community - content that earns attention and supports the wider growth engine.
Content & Creative
Strategy, copy, design and video that give every channel something worth distributing.
Analytics & Strategy
Measurement you can trust and a strategy that uses it - so every channel is accountable to growth.
Why Control Tower
You get experienced specialists matched to the job - not whoever happens to be on the bench.
Search, paid, web, social and content run from a single strategy, so the channels compound instead of competing.
Honest measurement and reporting against the numbers that matter to the business - not vanity metrics.
We do not parade our clients. Your strategy, results and relationship stay yours - that is the point.
Clearance to proceed
Bring us the brief and the ambition. We will assemble the team to get you there.