A measured guide to Google AI Overviews - what they are, how sources get cited, what actually helps, how it relates to SEO, and how to measure visibility.
AI Overviews and assistants like ChatGPT and Gemini are changing how people search. Here is a measured, practical guide to AEO and GEO that avoids the hype.
Build topic clusters and pillar pages that rank. Learn the hub-and-spoke model, how to choose pillar topics, plan cluster content, and link it all together.
On-page SEO that starts with search intent. Match page type to intent, write better titles and headings, structure content, and use internal links well.
Keyword research that reflects real search demand. Learn search intent types, the right tools, how to build a keyword map, and how to prioritise by value.
