Logo Design

A logo is a long-term decision, not a quick graphic

Your logo is the mark people come to recognise you by, and you will live with it for years. It has to work as a tiny favicon and on a large sign, in full colour and in one, on screen and in print. A logo that looks fine in a slide but falls apart at small sizes, or that follows a trend that dates within a year, costs far more to replace than it did to make.

We design logos that are distinctive, legible everywhere and built to last, with the full set of variations and files you will actually need to use them properly.

Built on direction, not just taste

Good identity work starts before the drawing. We take time to understand your business, your market and the people you are trying to reach, so the mark is grounded in strategy rather than a designer's personal preference. That is what separates a logo that merely looks nice from one that fits and lasts.

What you get

A logo is rarely one file. In practice you need a primary mark plus the variations that real use demands:

• A primary logo, with stacked and horizontal versions for different spaces
• A secondary mark or monogram for tight spots like a favicon or social avatar
• One-colour and reversed versions for when full colour is not possible
• A colour palette and complementary typography that sit alongside the mark
• Every file format you need, from vector source to web-ready exports, with clear usage guidance

Designed to survive real use

We explore genuine options, refine the strongest, and test it where it will actually live before settling. A mark has to hold up small, in a single colour, and after a decade of use, so we design for those conditions from the start rather than discovering them later. If you need the full system around the mark, that is our brand identity service, and ongoing design work is covered by graphic design.